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Link Building Basics

August 27th, 2008 by admin

A good analogy for links is votes, each link to your site is a vote in your favor and the sites with the most votes tend to get the highest rankings. Google & Yahoo place a lot of importance on the quality of your links in determining rankings.

In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.

Before we get started, it’s important to understand the fundamentals…

Beginning with the very basics, a link is a way of navigating from one webpage to another. To have a link within the same website is called an ‘internal link’. An ‘external link’ takes you from a webpage in one website to a webpage in another website. The meaning of ‘backlink’ is that your site is being linked to from another website.

There are 4 different types of links:

* URL Link - This is simply a website url that is a link.

* Text Links (aka static links) - This is the most common type of link (when you click on a word or phrase and it is a link)

* Image Links - An image link is simply an image that you click on to navigate to another webpage.

* Dynamic Links - These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have ‘extra codes’ to perform special functions.

(these types of links can appear in many different forms)

It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don’t have to memorize the codes, just learn to identify each type of link.

Links provide navigation for human visitors and for ’spiders’ (aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and ‘index’ your website. This means that they gather information about your site in order to list it in their search results.

When the search engine spiders index your website, they follow the links to get from one webpage to another. It’s important to know that search engines cannot follow ‘dynamic links’ and do not follow html links that have a special code in them that says ‘no follow’.

The place where ‘no follow’ is commonly found is in the “meta tags” section of the website. Meta tags are basically information that only the spiders see and not for the human visitor. You can see the code for any website in your browser by choosing ‘view source’. (From Internet Explorer, choose Page » View Source. From Firefox choose View » Page Source)

If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.

What different kind of links could you get?

There are 2 types of links that you can get:

* One-way links - A one-way link is when another website links to you and you don’t link back to them.

* Reciprocal links - A reciprocal link is when a website links to you and you link back to them.

One-way links are more valuable in the eyes of the search engines. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.

However, there are links that the search enginges rates as ‘no value’ links, even though they are bringing you boatloads of targeted visitors every day…

Generally speaking, the more websites that link to you the better. Link building is a time consuming task and to put your energy on getting ‘high-quality links’ will give you more value back on your invested work. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 ‘low quality links’.

What’s a high quality link? - Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both together and sometimes not…

To get high rankings on your website, you want to obtain links for targeted keywords. For this reason it’s necessary to start with Keyword Research.

If your website is about “bird watching”, the first step is to ‘do keyword research’ and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase “bird watching”, if no one is searching for that - you won’t get any visitors. There’s no sense in ranking on the first page for a keyword that no one is looking for.

Or, if there is a lot of competition for that keyword, you might want to pick a “lower hanging fruit”.

This is an excellent free keyword research tool. (The numbers you see are searches/day.)

Another important part is making sure your page is optimized for the keyword you are targeting. If you are focussed on building one way links to your site but the links have anchor text which doesn’t even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn’t matter).

In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. Another site that has less links than you but better quality (anchor-text) will be likely to rank higher.

Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. Their algorithm looks at all the words on your page and how they relate to each other.

So, there’s no sense in building one way links if your content is not worthwhile. The first thing you want to do is to optimize your sites for you visitors. Then, you can go through and “sprinkle” your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.

Yes, Google looks at how the content on your site and the content on the site you link to relate with eachother. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..

Don’t make these link building mistakes:

* Don’t spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.

* Be careful about buying links or you can get banned. Site Wide links is something you should be extra careful about. To go from having only a few backlinks one day to having hundreds one day later is something that can lead to penalizion by Google.

* Don’t spend all your time building one way links that are url-links, you want to get anchor-text links.

*Important is to NOT get “No-Follow” links, since they don’t bring any value to your site.

Happy Link Building!

Blogging - Best Internet Marketing

August 27th, 2008 by admin

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one?s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog?s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary? an average adult can read and type, or at least click a mouse. It?s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn?t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters? claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail?s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network ?A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Article Marketing For Internet Affiliate Programs

August 27th, 2008 by admin

When you decided that the time was right to look for business opportunities that let you work from home online, internet marketing affiliate programs like those offered by Click Booth were likely a big draw - for good reason; they make it possible to make money fast. For those affiliate marketers who made the decision not to design their own website (at least initially) and for those who have their own professional sites alike, article marketing is an effective tool for getting the word out about the products and services that you are promoting.

Even if you only work from home online, you’ll find that article marketing can easily be fit into the activities that you perform while running your home based business. The reason that even those who believe that they “cannot write” turn to article marketing to get the word out is simple: how else can you make money online free? That’s right. When you write and submit articles to various article directories on the web, you’ll be able to reach a wider audience without having to pay for the advertising.

Of course, reaching people about the internet affiliate program products and services that you’re promoting will take a bit of finesse. While good articles always include a link to the page that you are promoting - either within the article itself or in the resource box that lets you tell readers a bit more about who you are and what you do - the goal of the article is to inform. In other words, an article isn’t a sales pitch.

Instead, the articles that you use to market and internet affiliate programs should benefit the readers. Use your articles to focus on relevant information; let the reader see that what you’re telling him or her is really to his or her advantage. If, for example, you’ve chosen to promote a Click Booth service such as satellite television, don’t focus on selling that service. Instead write an article that speaks to the frustrations that they have with their cable company overcharging for inferior service; explain what satellite TV really is and provide some history. This sort of quality content that is appealing not only to the readers but also to publishers who are looking for content to use on their blogs or websites is far more valuable than a short link ad.

You did read that correctly - publishers of ezines and other email newsletters as well as a wide variety of bloggers and webmasters scan article directories to find content that they can include on their site: this is a remarkably good thing. Each time a publisher reprints your article, all of the links that you included must be in tact and active; that means that every time your articles are used, another link to the internet affiliate program product or service you were marketing will show up online.

Article marketing helps to establish your credibility by showing that you know what you’re writing about. Article marketing draws attention when your articles provide the information that people are already looking for. Others will put your links up for you by republishing that content. And, again, it’s free advertising for your home based business.

Expired Domains for Valid Traffic Cheat

August 27th, 2008 by admin

If you have a website, you want traffic; lots and lots of traffic, as a matter of fact. You are well aware of the fact that there are now millions of Internet users out there, and among those millions, there may be at least one or two thousand web surfers every day looking for the exact services or products that you?re selling. But there?s a problem. How do you reach out to those potential customers and make them come to your site?

You probably have been very busy already with your Internet marketing. I would assume that you have submitted your site to the search engines, bought a few ads in a variety of e-zines, and perhaps even put up a couple of banners. So are you satisfied with the results you are getting from your efforts? You may have tried all that you know about promoting your site and your products, but are you getting the traffic that you wanted? If not, then maybe you need to look in other directions.

But don?t worry; you won?t have to resort to illegitimate methods just to get the traffic you need. There is a perfectly ethical and legitimate way to get traffic to your site, and it?s very effective, too. But what makes this method even better is that over 95% of the people on the World Wide Web have absolutely no clue about it at all. So, have I got your attention? Let me explain it to you a bit more in detail.

Have you ever considered using expired domains for pulling in traffic to your site? Probably not yet, but let me tell you, this is a great (but oftentimes overlooked) opportunity for you. Expired domains have a lot of wasted traffic coming to their site, and this traffic could be put to better use for you instead. If you?re lucky, you may even find a domain name that?s related to your business in Yahoo. This could save you an instant $200 off the Yahoo listing charge.

Think of the possibilities here. For the cost of a single domain name, there could be loads of traffic just waiting for you! It costs less than $10 to register a domain name nowadays, and coupled with the potential immediate traffic, you cannot find a better deal than this. It?s estimated that over 3 million visitors are hitting an expired domain every day. That is mostly targeted traffic, and I?m willing to bet that you?d like to get a piece of that action. If so, then it?s time to start working and get those wasted traffic to your site.

But why did these domains expire in the first place? There could be several reasons. Sometimes webmasters just get weary of all the work involved in developing and maintaining the site. Perhaps they become too busy with work or with their personal lives. Others may have carelessly let their domains expire without knowing it, and several may have met with financial problems, so they just stopped maintaining the site.

One good thing about this whole situation, though, is that the traffic that these expired domains have generated since the time they were active just keeps on coming. If you?re a virtual realtor in cyberspace, this could make for some very attractive real estate indeed. Registering expired domains need some careful research on your part, though. Most important of all, you have to be certain that the domain?s traffic isn?t coming from websites that you?d want to avoid at all costs, like porn sites or such.

Now, if you have done your job and made sure that the traffic is satisfactory, you have two options for taking advantage of your new domain. First option is to redirect the traffic from the previously expired domain to your own site. Second option is to sell off the domain, which could be very profitable for you, depending on how heavy the traffic is.

Making Money Online Part 3

August 26th, 2008 by admin

Make money online is my primary job. To make money as an affiliate is the second opportunity that we wanted to highlight. The definition of the affiliate is the person who acts as a referrer to products or services of a company/business and receives commission on every successful sale. This simplified list of opportunities to make money online is a great help to many. Much of learning how to make money online is dependent on your ability to access critical information about advertising techniques, finding the right products to market, and learning how to build a huge opt-in mail list.

Focused

Here you search make money online business, you are entering into a make money online business and the more involved they are in the marketing process, the more likely they are to remain focused on promoting your company?s products and services.

Affiliate

Affiliate Marketing allows you to make money online by hosting an ads or contents designed to drive traffic to another site (the advertiser). . Affiliates can also be referred as publishers. Affiliates are online “word of mouth” referrals and can increase the amount of money you make online. Affiliate marketing is a big and profitable industry that covers a wide spectrum of topics and fields and it has been known to be cost-efficient, assessable method of conveying long-term results. It is also a great way to start in making money online. Affiliate programs can drive targeted traffic to your website. The articles have links to an affiliate or partnership websites which allow making money online from the affiliate activities. The easiest and fastest way to start an internet business and make money online is with these programs. The Amazon Associates is the excellent example program if you are an entrepreneur. If you want to participate in the affiliate program to make money online but have financial problems, nevertheless, there are many costless approaches allowing you to earn commissions and to make money online.

Conclusion

Make money online surveys is focused on order, meal and book which contains all of the free online paid survey make money fast at home because make money online business is the same as make money online business or again heat and label or toy sometime have as a result of make money online business sometime information and label. Anybody that promises you an easy, effortless way to make money online is not telling the truth. So today, the most common way used these days to make money online is affiliate marketing. And one of the easiest and simplest ways to make money online is to go into affiliate or online network marketing programs or build up your own one. And for you to remember, the key to make money online is knowing how and where to start. For more information about make money online, make sure you follow the link in the recourse box below now.

Making Money Online Part 2

August 26th, 2008 by admin

Remember: The biggest reason most people don’t make money online is that they never get started. A crucial step to make money online is driving targeted and qualified paying traffic to your website. The lesser the competition for the specific keyword, the higher the chance of your site to get to the top of the search engines and the chance to make money online is significantly increased. Another way to make money online is to become involved with email marketing or search engine marketing. With today’s technologies, all you need to make money online is an ‘interest’, like a hobby, a skill, a passion, or a just general topic that you have interest or expertise in.

Traffic / Keyword

Your need to have good traffic to make money online an in order to do that, you need to know which keywords to use as the best. Once you have them, you also need to know if those keywords are working for you, or if you will need to tweak them to get better results. So, keywords are a great topic to understand. You need to become a member of famous Directory like Google and Yahoo. Using service of Google called Adsense, you have to add your ads, details or article related to keywords in the content of your site for example ?Make Money Online?. Then you search on Google for “Make Money Online” search term and see how many websites are competing on the keywords. For every click thru, you will make some pennies depending on the keywords. Some keywords might give you higher rank than the others. Your site’s ranking on the search engines will depend on how optimized it is with the keywords you choose and the number of competition it has. Good keywords are the key to any good internet business marketing campaign as can be seen below. The better the keywords chosen the more money you will make online.

Search Engine

Yahoo and Google are the top two sites where most of the web searches come from. Yahoo’s directory, the Google Directory, and the Open Directory Project (dmoz) are web directories — essentially subject indices. Search engine traffic is the one referred by search engine result page (SERP) like Google or Yahoo. Experts estimate that Google account for 45% of the searches while Yahoo gets 30%. Google, Yahoo and MSN are the top search engines to date. Another way to make money online is to utilize an auction website such as Ebay or Yahoo Auctions to sell unwanted merchandise that you own to others using the internet as a tool to do so. But it is only possible, if your website or blog is optimized for your visitors who are looking for quality information and for the search engines. I recommend advertising mainly with the larger, more reputable search engines to get the best traffic to your website.

Conclusion

Search Engine is ideal for websites with thousands of web pages. As I said in the part 1 already that, in many ways, starting a make money online business is no different to starting an off line one but online is a lot easier than you think. Ways to make money online is the same as addition and bandage a search clamp and again heave without nook, knock. The key to make money online is knowing how and where to start. Today I know that the challenge for anyone trying to make money online is figuring out what opportunity can make a difference for him. Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. In summary, I believe that to make money online is not that hard.

Making Money Online Part 1

August 26th, 2008 by admin

In many ways, starting a make money online business is no different to starting an off line one. A make money online business is a lot easier than you think. This article has information on make money online business to make extra money online. One of the best ways to make money online is by simply selling information. The first concept you have to understand to make money online is this; your product has to be placed in front of people who are looking for it, making survey, linking service to your website and more (see part 2). The final free method to make money online is to use reward schemes such as paid surveys. And the thing you have to understand about being able to make money online is that you have to work at it.

Surveys

Surveys can help you earn an income from home. Here you search make money online business or minus or poster or darkness in make money doing online surveys is focused on make money taking online surveys. While Paid Surveys will not make you rich, it is a good way to generate cash flow especially if you are starting with nothing or have little or no technical skills. You can find others just by doing an Internet search for paid surveys. Try to find one that will be the most reliable and easiest when it comes to making money. You can surely make money or get high-ticket items when you join survey sites and take part in the surveys they send you. All survey sites are not fraud as conducting surveys is a legitimate economic activity. And last but not the least, keep in mind that you may not get rich with surveys but you can expect to see good money with them if you understand how surveys work and take precautions not to get scammed.

Links

Links to sites to boost your education and increase your profits. Another option is to write a few free E-courses that people can subscribe to via an auto responder and weave the links into your article. Now, the really important thing is to not just have the ads running on your site, but make sure that you have referrer links and banners to each of your advertisers, as the above four all pay you when you successfully refer a new publisher or advertiser. The articles have links to an affiliate or partnership websites which allow making money online from the affiliate activities.

Conclusion

Make money online are lots easier than make a living out there. Make money online surveys is focused on order, meal and book which contains all of the free online paid survey make money fast at home because make money online business is the same as make money online business or again heat and label or toy sometime have as a result of make money online business sometime information and label. Anybody that promises you an easy, effortless way to make money online is not telling the truth. The easiest and fastest way to start an internet business and make money online is with affiliate programs. One of the best ways to make money online is to focus your energy for a month or two and establish a membership website for your chosen market.

The Affiliate Roadmap to Success

August 26th, 2008 by admin

If you’re looking for a quick and easy way to start making money online, consider joining one of the Web’s free affiliate programs.

There are endless free to join affiliate programs available on the ‘Net — in any category you might be interested in.

And joining an affiliate program is without a doubt the easiest way to start earning an online income.

Here’s how it works.

You become an affiliate for another company’s product by joining their free affiliate program. Then you promote their products or services on your website. Anytime someone you refer buys something from them, YOU get paid a commission.

And the best part is that it doesn’t cost you anything to get started!

Most good affiliate programs will offer you free resources to help you promote their products effectively. Things like banner ads, salescopy, or product photos that in many cases have already been tested and proven to work.

You simply download them and use them on your website.

Why are they willing to do this?

Well, the better YOU are at promoting their products, the more visitors and sales THEY’LL receive. So everybody wins!

You’re helping them get customers that they might not have been able to get otherwise. And you earn money for doing so!

The amount of money you can earn from affiliate sales will depend on a number of factors:

Commission amount. Companies will offer anywhere from 5% up to 50% of a product’s sale price — a BIG difference.

Price point of product or service. A higher price point means a higher dollar amount for you, depending on the commission. This should be balanced with the commission amount.

Potential volume of sales you can make. Some highly specialized products can sell far more infrequently than others, limiting the number of sales you can make in a given time period.

How effective you are at promoting their products. The amount of time and effort you’re willing to put into promotion is a HUGE factor. Techniques like building an opt-in list and using email marketing to build relationships with your site visitors can catapult your earning potential.

There are a number of ways to find free affiliate programs. But if you’re just getting started, you might want to check out affiliate directories like AssociatePrograms.com and AffiliatesDirectory.com. They provide lists of credible free to join affiliate programs that have been pre-screened.

You can also sift through websites that sell products you’re interested in. They’ll tell you if they have a program they can join.

As an affiliate, you earn a commission for any sales made by people who click through from your website and purchase an affiliate product. So making money with website affiliate programs is dependent on maximizing the number of sales your site visitors make.

And in order to maximize sales, your website needs traffic — and lots of it!

Here are some techniques that will help you send visitors to your website:

Achieve a high ranking in the search engines.

Make sure your website includes keywords that target your particular market. When the search engine “spiders” come to index your site, they’ll boost your site higher in the rankings for those keywords. Ideally, you want your site to show up on the first or second page of search results.

Write short articles that will be distributed all over the Web.

All that’s required is about 400 words on a subject related to the product you are promoting. Include your byline and a link to your website at the bottom of each article, then submit them to free article directories, like EzineArticles.com.

When other site owners who are looking for content for their own sites republish your article, your name — and site link — will be propagated all over the ‘Net.

Buy pay-per-click traffic.

One of the fastest ways to drive additional traffic to your site is by advertising with pay-per-click search engines, like Google AdWords. All that means is that your link shows up in the section for paid advertisers. Then every time someone clicks on your link from a search engine results page, you pay a pre-determined amount.

Build a list of visitors’ email addresses.

This allows you to contact your visitors again with valuable information that will lure them back to your website. Or, you can even promote affiliate products directly by email.

It’s a great way to build relationships and trust, which translates into more sales over time.

Once you’ve got these tricks working for you, it is much easier to start making money online with affiliate programs.

Website Success Tricks

August 26th, 2008 by admin

It is a miracle how the most successful home business websites have so much in common, despite of the fact that they look so different. This cannot be a co-incident.

One common feature is that these successful sites are likable and somehow easy to use. Everything looks so clear, so it is easy to judge whether you like it or not.

They look so simple, that I often ask, what special they have and how they have become so successful? It seems that the simpler and the more user friendly the site is, the better chances it has to create big sales.

Very clearly one big success factor is that the finetuning work should concentrate to take away all the unnecessary elements and non-selling links.

1. Winning Element: Attention Grabbing Title.

The title is absolutely the most important element of the site. It should contain the promise and to describe the content of the site.

A Great Title informs in a catchy way that this website includes the benefits about this topic.

The headline should be written well and it should stand out from the rest of the copy. It also should be the first element, which catches the visitor attention in seconds, because if it does not do that, the visitor continues the surfing.

2. Winning Element: Well Written Copy.

The Internet is the information highway, so the role of the copy is very important, this is the world of the words. The copy should draw the readers attention immediately to the benefits your offer give to him.

The style is important and the target is to build up the trust from the first contact. The copy should make the reader enthusiastic about the benefits but it should not use hype style overpromises, because they will destroy the trust.

3. Winning Element: Easy Site Navigation.

This is the technical must, because nothing drives the visitors away faster than the bad navigation. The site structure should be clear and logical, so that the visitor knows all the time, where he is and to where he could go from here.

The menu should be the same on every page and clearly accessible and also easy to understand. The terms should be clear, despite of the fact that you may want to use internet home business keyphrases.

4. Winning Element: Call To Action.

After the copy has presented the main benefits it is the time to call the reader into action. The clearnes is important. The visitor hates the situation, when he does not know, what to do next so it is better to call him to action and not to leave him guessing? Action is everything and we have to call the reader to do that.

One good way is to lower the bar, i.e. to offer a cheap or free trial opportunity for some weeks, before the reader will buy the product. The efficiency is the better, the more often you call the reader into action.

5. Winning Element: Images.

One picture tells more than thousand words. You should include photos of every product you sell, because they make the products more real, than the copy alone.

To make the navigation easier, you can use thumbnails instead of big images, which link to larger images. This speed up the page loadings.

6. Winning Element: Optin Form.

Most of the internet home business visitors needs at least five contacts before they will buy. It is important to get the website visitor`s name and email address in the early stage, because otherwise they can leave the site and you will never see them again.

In this process you have to give them a gift, an email course, a free e-book or something like that, which again will sell your offer later on. Now you can send them messages during a long period of time, which clearly makes the process more productive.

7. Winning Element: About Us Section.

The idea of every internet home business site is to build trust over a long period of time. This requires that you tell enough about yourself and give your contact information for further questions.

All big home business brands are build by stories, so can you also do. The idea of the story is to give enough information about you and to show that there is a real person working for the customers. This shows people that there is a real people behind the business.

8. Winning Element: Site Freshness.

People and search engines love unique, fresh information. A successful home business website goes through regular changes and additions. The visitor sees immediately that it is up to date.

It is useful to look the competing sites in your internet home business niche, because they are a great source of new ideas. Another idea is to make sure your site can stand out from the crowd.

The marketing is very important but the key is still the quality of your internet home business site. It makes the people to come back and it is the real place, where they can reach you and your offers.

SEO Tips

August 26th, 2008 by admin

Since 1998 I’ve spent the first several months of each year looking for the very best search engine optimization (SEO) tips of the previous year’s end. This year I’ve come across the best SEO tips yet.

SEO Tip #1: Make Google Alerts Your Personal Online Spy

Google Alerts is a great way to let the world’s biggest search engine be your personal online spy. This takes search engine optimization insider info to whole new level. Here’s an excerpt straight from Google….

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

* monitoring a developing news story
* keeping current on a competitor or industry
* getting the latest on a celebrity or event
* keeping tabs on your favorite sports teams”

As you probably guessed, it’s the second one we care about most, “keeping current on a competitor or industry.”

Here’s how it works… Each time Google finds a reference to the query or topic you request you will be sent an email with the details. This is like having an online spy to make sure competitors are not using your protected keywords (trademarked names, company names, etc.) It’s also an instant identifier to know when your site or product is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. It’s the easiest way in the world to stop competitors’ dirty tricks and identify trends that you can take instant advantage of.

It’s fast, free and works every minute of every day. Let Google Alerts (http://www.google.com/alerts) do your most time consuming legwork while you reap the rewards!

SEO Tip #2: Optimize Your 404 Page and Always Be Found

“Error 404: Page Not Found” is a blessing that most Webmasters curse. Why? Getting a visitor on any page of your site is fantastic! Don’t blow the opportunity. Not only can you make your “404″ page a valuable sales tool, you can use the following search engine optimization techniques to attract customers in droves.

A.) Use your main keyword in your title, add a “pipe” (usually above the Enter key) and then use your secondary keyword. Here’s as example for an SEO site “SEO - Search Engine Optimization Tips”

B.) Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Keep in mind this is an “inactive” page so simply tell the visitor what your site is about and whet their appetite with a good description. Something like this works well… “Thank you for visiting SEO (bold) Group, Inc. We are sorry you landed on a missing page but don’t worry, if you’re looking for the very best search engine optimizations tips (bold), you’re at the right place…” This will go on for a couple paragraphs or as long as you’d like then end it with something to the effect of “Please Click Here (link) to visit our site map or click any link to the left.”

C.) Add your site’s standard navigation system (bar, column, etc.) as mentioned above.

D.) Make the look and feel of the customized 404 page match your main site as closely as possible with a template, matched palette, cascading style sheets, etc.

E.) Create a link to the site map page if available, and make the link easy to find. You want your visitor off the 404 page and into your main content as quickly as possible.

Setting up a custom 404 page link usually takes less than five minutes on most major Web hosting companies like Godaddy.com. But whatever it takes, it’s worth the effort.

SEO Tip #3: Get (Even More) Serious About Linking

I saved the most important for last. If you want to do well on any search engine, especially Google, linking is THE single MOST important thing you can do. It’s that simple.

Here are the five things you MUST do to make your site #1 on Google:

A.) Find the highest page rank sites linking to your site AND your competitors’ sites.

B.) Run monthly link campaigns and snatch up the best of the above identified Web sites.

C.) Run regular checks on what pages are still linking back to your site. Alsomake sure they did not move you from a high page rank page to a lower one (don’t get cheated!)

D.) Eliminate any penalized sites you link to; ASAP!

E.) Check your search engine ranking AND your competitor’s for each of your keywords every week. Do this, at the minimum, for Google, Yahoo, MSN and Alta Vista.

One last thing to know is that Google was originally a college student’s project created for the sole purpose of defining a Web site’s value by the sites that link to it. Twelve years later this is still it’s main job. Linking is EVERYTHING to Google.

These few SEO tips are the very best of the best so use them wisely. Best of luck!

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